LiquidCapital
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Executive Management

Kerry Cassel
Kerry-Cassel

Managing Director

CA (SA), Dip Acc, BCom Acc

Kerry is the Managing Director of LiquidCapital. Kerry was appointed to the Associated Motor Holdings (Pty) Ltd Board of Directors in July 2015 and the Imperial Holdings Limited Executive Committee in October 2015.

Promoted from Chief Operating Officer to Managing Director of LiquidCapital (Pty) Ltd in April 2010, Kerry first joined the Imperial group in 2002 and has held multiple senior positions at Associated Motor Holdings and LiquidCapital since.

Prior to joining the group, Kerry was an Assurance Manager at Deloitte & Touche.

Joe Nolan
Joe-Nolan

Sales Director

Mktg Certificate; EDP

Joe is the Sales Director at LiquidCapital and was appointed to the organisation's Executive Committee in 2010.

He has extensive knowledge of the automotive industry with 16 years' experience in a sales specific role.

Joe worked for the Innovation Group before joining LiquidCapital in 2003 as a Sales Executive and has held multiple positions within the organisations since.

Francois Roestorff
Francois-Roestorff

Marketing Director

BCom Mktg, BCom (Hons) Mktg

Francois is the Marketing Director of LiquidCapital and was appointed to the organisation's Executive Committee in 2012. Francois has been with the Imperial Group for 10 years.

With 24 years in the automotive industry, Francois began his career at Mercedes-Benz SA before holding various positions at Daimler Chrysler and Kia Motors. He joined LiquidCapital as the General Manager of Marketing in 2009.

Grant Walker
Grant-Walker

Financial Director

CA (SA), BCom (Hons) Acc, BCom Acc,
BCom Econ

Grant is the Financial Director of Finance at LiquidCapital and was appointed to the organisation's Executive Committee in 2015.

While Grant began his career in the insurance industry (completing his articles at BDO with some key clients from the insurance sector), he has accumulated several years of experience in the automotive industry - in both fleet and financial services.

Before joining LiquidCapital in 2011, Grant was the Financial Director of McCarthy Fleet Solutions (later incorporated into Bidvest Bank).

Douglas MacPherson
Douglas-MacPherson

Operations Director

BCom Business Management

Douglas is the Operations Director at LiquidCapital and was appointed to the organisation's Executive Committee in 2010.

He has 21 years' experience in the automotive industry (15 within the Imperial group), eight years' experience in an operations-specific role, and has extensive knowledge relating to car rental operations and fleet management.

Prior to joining LiquidCapital as General Manager of Operations in 2007, Douglas held the position of National Fleet Maintenance Manager at Imperial Car Rental.

Rhenier de Beer
Rhenier-de-Beer

General Manager of Special Projects

B-Compt Acc and Adt, FCCA

Rhenier is the General Manager of Special Projects at LiquidCapital and was appointed to the organisation's Executive Committee in 2010.

Rhenier has been with LiquidCapital in various roles since 2005 and has extensive experience in business process improvement, business strategy, new business development and innovation.

Prior to his current role, Rhenier was the General Manager of Finance at LiquidCapital.